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Formation of the Italian School of Design

by:Jinlon Furniture     2022-02-07
Italy is the cradle of European art, the birthplace of the Renaissance, and the birthplace of modern art schools. After the Second World War, the development of Italian design was called the 'Modern RenaissanceIn the development history of world modern art design in the 20th century, Italy is the birthplace of constantly innovating design styles. The Italian design school that quickly rose and took off after the Second Occupation was manifested as a holistic design culture, which was integrated into products, clothing, In many design fields such as automobiles, office supplies, and furniture. This design culture is rooted in Italy's long and colorful artistic tradition, and reflects the creative thinking and artistic talent of the Italian nation. The worldwide influence of Italian design was through the 1950s and 1960s, such as Maecello Nizzolil, Gio Ponti and Colombo, as well as masters of product design such as Olivetti and Famous brand companies such as Cassina, design magazines such as Domus, international exhibitions such as the Milan Triennale and Milan Furniture Fair, and various art and design publications. Spread and set up. Generally speaking, the characteristic of the Italian modern design school is its unique style and personality due to its innovation in form. After World War II, industrial and social changes denied the glitz and absurdity of Italian fascism and paved the way for the development of design. Italy ended its 25-year isolation from the outside world and began to understand the cultures of various countries, studying the German Bauhaus, Nordic functionalism and American commercial design. From the perspective of the history of world design, 'Italian design' appeared as a proper noun representing a special style and established a worldwide reputation after 1945, the period that Italians called 'reconstructionIn the years, Italian furniture design began to have an active atmosphere. Because there are many small handicraft factories in Italy, batches of architects began to turn to furniture design. Many designers combined with specific manufacturers, resulting in a vibrant marriage of industry and art. They mainly reflected the overall aesthetic style and artistic modeling of the architectural space in the furniture design, forming a furniture industry with Italian characteristics. The modeling feature of Italian design in the 1950s was the so-called contemporary 'organic' sculpture design style. This visual feature combined with new metal and plastic production techniques to create a unique aesthetic. This aesthetic is obviously influenced by the British sculptor Moore and the American 'organic design'. In the mid-1950s, modern Italian design styles were initially established. The Italian 'Industrial Design' magazine was founded in 1953, and the Industrial Designers Association was established in 1956. At this time, the 'Milan Triennale' was also a great success, which greatly promoted Italian design. Since then, Italian design has been shown to the world in an exciting form. The first meeting of the International Industrial Design Association was held in Venice, Italy in 1961. Since the 1960s, industrial designers have increasingly turned to consumer product production, and architects have also turned to product design and formed professional groups and associations. This process achieved outstanding results in the 1960s and was called the 'Miracle of Italian DesignScandinavian functionalist design style and American organic design style were the main leaders of the world design trends just after World War II. The Italians used their model to rebuild their own design industry and determined the industrial design policy after World War II. Beginning in the 1960s, plastics and advanced molding technology have enabled Italy to create a more individual and expressive style. In 1965, 'Italian Interior Landscape' has become a famous furniture and interior design genre, and a large number of architects and designers began to explore and study the topics of modern family life. Italian furniture design began to rise in the 1950s, and became one of the two major design schools active on the world design stage in the 1960s, and it was on par with the Nordic design schools. Italian furniture design in the 1960s and 1970s was far ahead. The 'radical design' led by the famous design master Ettore Sottsass shocked the world design community after entering the 1980s, the fourth and fifth generations. The contemporary Italian designer continued the dominance of Italian design until the 21st century.
Shouguang Jinlon Furniture Co.,ltd. have now make a decision to enlarge our company in other countries.
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